French startup Molotov gives an OTT TV streaming service in France with reside TV, premium channels, a cloud DVR and on-demand content material. While the service has managed to draw 13 million customers in France, it has but to broaden to different international locations.
Molotov is beginning its worldwide enlargement this yr with a dozen international locations on the roadmap. First, the service will likely be accessible in seven African international locations, beginning with Ivory Coast the place it’s already reside, Senegal in January, Cameroon in February, Burkina Faso in March, Tunisia in April, Guinea and Democratic Republic of Congo after that.
“When it involves options, the service is kind of the identical however content material is totally different,” co-founder and CEO Jean-David Blanc informed me. Molotov is betting on native partnerships to launch its service in new international locations.
In right this moment’s case, Molotov is partnering with Digital Virgo, a cellular funds firm accessible in 40 international locations. Digital Virgo is dealing with the relationships with native content material house owners. Molotov is caring for operations and the tech stack.
There will likely be 15 channels at launch, corresponding to Nina TV, Passions TV, Trace Urban, Trace Africa, Trace Urban Africa, Savannah TV, Gametoon, Africanews, Euronews, France24, Trace Sport Stars and DocuBox. Molotov may even grant entry to its ad-supported on-demand streaming service Mango.
In order to help its worldwide enlargement plans, the startup needed to rework its infrastructure in order that it’s extra sturdy — it depends extra on cloud internet hosting and it’s partnering with extra CDN firms. For occasion, the service ought to work higher when you don’t have as a lot bandwidth as earlier than.
And that is only a begin as Molotov is already speaking with totally different B2B companions in Asia, South America and Europe. “Our technique is that we lean on native gamers to launch Molotov in new international locations,” Blanc mentioned. So you may anticipate extra information on the worldwide entrance with new international locations and new companions.
Molotov launches free ad-supported streaming service Mango