NBCU’s Peacock streaming service hits 1.5M app downloads in first 6 days

NBCUniversal’s Peacock is now live on Roku

NBCUniversal and Roku introduced late final week that they’d resolved the dispute that was conserving NBCU’s streaming Peacock app off Roku’s sensible TV platform. And as of this morning, Peacock has launched on Roku .

When Peacock launched in July, it was not out there on both Roku or Amazon Fire TV — in Roku’s case, the reported problem was how a lot of Peacock’s advert stock Roku would have the ability to promote.

The dispute escalated on Friday, with NBCU threatening to drag its TV Everywhere apps from Roku as properly. Instead, the day ended with the businesses asserting a deal.

“We are happy to have reached an settlement with [NBCU parent company] Comcast that can carry Peacock to Roku clients and maintains entry to NBCU’s TV Everywhere apps,” Roku mentioned in a press release. “We sit up for providing these new choices to customers underneath an expanded, mutually helpful relationship between our firms that features including NBC content material to The Roku Channel and a significant partnership round promoting.”

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NBCU nonetheless hasn’t introduced a deal that may carry Peacock to Fire TV. And HBO Max, the opposite new streaming app from a significant media firm, nonetheless isn’t out there on both Roku or Fire TV.

Peacock is out there in quite a lot of totally different tiers, with a free, ad-supported plan providing a choose library of NBCU content material, with extra content material (together with Peacock originals like “Brave New World”) out there for $4.99 a month, after which an ad-free tier that prices $9.99 per 30 days.

“We are excited to carry Peacock and its unmatched catalog to tens of millions of Americans who get pleasure from leisure on their favourite Roku gadgets,” mentioned Maggie McLean Suniewick, Peacocck’s president of enterprise improvement and partnerships, in a press release. “Roku clients are engaged streamers and we all know they’ll love entry to a variety of free and paid content material.”

Peacock is the newest streaming service to skip Roku and Amazon Fire TV

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