Acquia, the industrial firm constructed on high of the open supply Drupal content material administration system has pushed to be greater than a publishing platform lately, utilizing a number of strategic acquisitions to maneuver into managing buyer expertise, and at this time the corporate introduced a brand new strategy to growing and advertising on the Drupal Cloud.
This entails bringing collectively builders and entrepreneurs underneath the umbrella of the brand new Acquia Open DXP platform. This strategy has two foremost parts: “What we’ve been engaged on is deep integration throughout our suite and pulling collectively our new foundational Drupal Cloud providing, and our new foundational Marketing Cloud providing,” Kevin Cochrane, senior vice chairman of product advertising at Acquia mentioned.
The choices carry collectively a set of acquisitions the corporate made over the past 12 months together with Mautic for advertising automation in May 2019, Cohesion for low-code growing in September and AgileOne in December for a buyer knowledge platform (CDP).
Cochrane says that the corporate is leveraging these acquisitions together with instruments they developed internally and the upcoming launch of Drupal 9 to supply a platform strategy for patrons the place they’ll construct content material on the Drupal Cloud facet and leverage buyer knowledge on the Marketing Cloud facet.
On the Drupal Cloud, the corporate is providing a set of instruments that features an built-in improvement surroundings (IDE) the place builders can construct providers, whereas entrepreneurs get a low code providing, the place they’ll drag and drop content material and design parts from a library of choices that would come from inside sources or the open supply neighborhood. It additionally contains different parts like safety and content material administration.
The Marketing Cloud is the info layer the place firms accumulate and handle knowledge about prospects with the aim of providing a extra personalised and significant expertise in a digital context.
Marketing automation tooling has shifted lately with the aim of offering prospects with a novel and significant expertise utilizing the huge quantity of knowledge obtainable to construct a extra full image of the shopper and provides them what they want, after they want it in a digital context. This has concerned constructing a digital expertise platform (DXP) and a buyer knowledge platform (CDP).
By pulling collectively these totally different parts, Acquia is making an attempt to place itself able to compete immediately with massive gamers on this area like Adobe and Salesforce providing the same unified strategy.
Vista Equity Partners purchased Acquia final September for $1 billion. At the time, firm founder Dries Buytaert mentioned one of many benefits of being a part of Vista was to get the assets to compete with bigger firms on this area, and at this time’s announcement could possibly be seen in that mild.
Vista Equity Partners buys Acquia for $1B