Each 12 months Okta processes thousands and thousands of SaaS logons through its authentication system. It kindly aggregates that knowledge to search out the preferred apps and publishes an annual report. This 12 months it discovered that the preferred instrument by far was Microsoft Office 365.
It’s value noting that whereas app utilization recognition diverse by area, Office 365 was primary with a bullet throughout the board, whether or not globally or when the report broke it down by geographic space. That wasn’t true of another product on this report, so Office 365 has intensive utilization the world over (no less than amongst firms that use Okta).
But as with all the pieces cloud, it’s not a easy matter to say that as a result of plenty of individuals signed onto Office 365, Microsoft is the clear winner in a broader sense. In actuality, the cloud is a fancy market, and simply because individuals use one instrument doesn’t preclude them from utilizing instruments that compete immediately with it.
As a living proof, contemplate that the report discovered that 36% of Microsoft 365 clients had been additionally utilizing Google Workspace (previously generally known as G Suite), which provides the same set of workplace productiveness instruments. Further, Okta discovered that 42% of Office 365 clients had been utilizing Zoom and 32% had been utilizing Slack.
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This is fairly outstanding when you think about that Office 365 bundles Teams with comparable performance free of charge. What’s extra, so does Google with Google Hangouts, so individuals use the instrument they need when they need, and generally it appears they use competing variations of the identical instrument. The report additionally discovered that of these Office 365 customers, 44% are utilizing Salesforce, 41% AWS, 15% Smartsheet and 14% Tableau (which is owned by Salesforce). Microsoft has merchandise in all these classes.
Microsoft is clearly a giant firm with plenty of merchandise, however the report blows a gap in the concept that as a result of individuals like Office 365, they’ll be huge followers of different Microsoft merchandise, or that they’ll depend on any form of model loyalty throughout the vary of merchandise and even exclusivity inside the similar product class.
All of this, and far of the opposite knowledge on this report makes tremendously fascinating studying so far as it goes. It’s not a definitive window on the state of SaaS. It’s a definitive studying on the state of Okta clients’ use of SaaS, on the Okta Integration Network (OIN), some extent the corporate readily acknowledges within the report’s methodology part.
“As you learn this report, remember that this knowledge is consultant of Okta’s clients, the functions and integrations we connect with by means of the OIN, and the methods during which customers entry these instruments by means of our service,” the report said.
But it’s a manner to take a look at the state of SaaS making the most of the 9400 Okta clients utilizing the community and the 6500 integrations to the world’s hottest SaaS instruments. That provides the corporate a singular view into the world of SaaS. What you’ll be able to conclude is that the cloud is sophisticated, and it’s not a zero sum sport by any means. In truth, being a winner in a single space shouldn’t be a assure of successful throughout the board.
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