OnePlus CEO takes extra role overseeing Oppo, Realme, and OnePlus collectively

OnePlus CEO takes extra role overseeing Oppo, Realme, and OnePlus collectively

  • Pete Lau, the OnePlus CEO, will tackle an additional position as a senior vp at its main investor’s firm.
  • Lau’s new duties will contain overseeing the model synergy between Oppo, Realme, and OnePlus.
  • All three manufacturers are below the funding umbrella of the mysterious “OPLUS.”

OnePlus CEO and co-founder Pete Lau (born Liu Zuohu) began his profession at Oppo. Rising by means of the ranks, he finally co-created OnePlus as an offshoot of the Oppo.

However, it seems he might be having a sort-of-homecoming, as he has formally taken on a brand new position as a senior vp that oversees Oppo. His duties will primarily revolve across the model synergy between Oppo, Realme, and OnePlus, three of the most important funding properties of OPLUS.

OnePlus CEO Pete Lau will nonetheless be CEO

Now, this doesn’t imply that Lau will not oversee OnePlus. In an announcement OnePlus gave to Android Authority, the corporate makes that very clear:

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Pete stays dedicated to his position as CEO of OnePlus. At the identical time, he has additionally taken on the position of SVP and chief product expertise officer for OPLUS, contributing to product and planning improvement.

OPLUS is a mysterious investor firm that oversees OnePlus, Oppo, and Realme. Lau detailed OnePlus’ involvement with this investor for the primary time only a few months in the past, in an interview with Fast Company.

BBK Electronics technically oversees all three manufacturers in addition to Vivo and others. However, Lau claims that OPLUS has nothing to do with BBK. As ever, the background funding and company hierarchy of OnePlus and its sister manufacturers are clouded in thriller.

So, is that this excellent news or dangerous information?

As of proper now, it’s tough to say. Pete Lau has been OnePlus’ CEO for the reason that firm began, and that’s been his solely official position. It’s attainable that Lau having extra on his plate may distract him from his OnePlus duties, which might damage the model, little doubt.

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Related: OnePlus telephones: A historical past of the corporate’s whole lineup up to now

However, it’s additionally attainable that Lau’s new position received’t require that a lot from him, a minimum of not sufficient to detrimentally have an effect on OnePlus. If that finally ends up being true, then model synergy between Oppo, Realme, and OnePlus might be usually an excellent factor. It may carry some cohesion to the more and more complicated Chinese smartphone market.

Time will inform how this pans out. In the meantime, issues at OnePlus are unlikely to alter an excessive amount of for now.


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