PlayPlay, the Paris-based startup behind a video creation software that allows comms, advertising and social media groups to provide high-quality video content material “in minutes”, has raised €10 million in funding. Leading the Series A spherical is Balderton Capital, with participation from Point Nine, and Kerala Ventures.
Founded in 2017 by ex-Eurosport social media director Thibaut Machet, and former Eurosport colleagues, Aurélien Dayres and Clément Moracin, PlayPlay has got down to democratise video creation. The thought is to allow folks with out filming or enhancing expertise to “harness the ability of video” to tell and entertain audiences i.e. for content material advertising and different enterprise objective functions.
“Video is the king of content material on digital platforms (probably the most impactful, probably the most participating and so on.), however it’s very advanced and costly content material to provide,” Machet tells me. “Thus, communications and advertising folks know they need to publish extra video, however they merely can’t. Today, they’ve solely ‘dangerous’ choices. Either they undergo businesses that cost lots and might create a number of friction within the creation course of. Or they’ll use on-line video makers, the place the manufacturing worth drastically drops, with very fundamental video high quality, storytelling and branding”.
To clear up this, PlayPlay’s design depends on three key pillars. First is the “excessive simplicity” of the product, which, Machete says, requires zero enhancing expertise and no coaching. Second is the manufacturing high quality of movies through PlayPlay’s movement design know-how, which claims to succeed in company requirements when it comes to animations, transitions, results and so forth. Third is “storytelling,” delivered by means of a library of 200 video templates designed for manufacturers and organisations.
“There is an actual ‘wahoo impact’ when folks create their first video, often, we hear them say ‘did I simply create that on my own?!’, says Machet.
Typical PlayPlay prospects are described as communication, advertising and social media groups in mid to giant corporations, manufacturers and organizations.
“Big manufacturers resembling Axa, Heineken, and Orange use PlayPlay on daily basis to feed their communities; their followers on Facebook and Instagram, stakeholders on Linkedin or workers on their web site and intranets,” says the PlayPlay co-founder. “We even have purchasers utilizing PlayPlay for his or her outside display promoting (cities, purchasing centres and so on)”.
Although there are a myriad of video making instruments on the decrease finish of the market, Machet says PlayPlay most straight competes with businesses that create top quality customized movies however are very costly. In addition, there a couple of extra excessive finish instruments, resembling Wibbitz and Wochit.
“At PlayPlay, we provide one of the best of each worlds: a quite simple product (no equal available on the market) and the identical video high quality an company presents,” he says.
Meanwhile, the SaaS enterprise mannequin is easy sufficient. Two pricing tiers can be found. “Business” prices €200 monthly/consumer. “Enterprise” begins at €500 monthly/consumer. “Basically, for the worth of 1 or two movies produced by an company, our customers can create limitless movies for a 12 months,” provides Machet.