French startup Majelan is pivoting a yr after launching a podcast participant and repair. The firm, created by former Radio France CEO Mathieu Gallet and Arthur Perticoz, is ditching the podcast aggregation aspect of its enterprise and specializing in premium audio content material going ahead.
Like many podcast startups, Majelan has confronted some criticisms shortly after its launch. Aggregating free podcasts with premium content material subsequent to them à la Luminary is a controversial matter within the podcast neighborhood. Spotify has been taking place the identical path, however Spotify can also be an order of magnitude larger than some other podcast startup on the market.
Some podcast creators have determined to take away their podcast feeds from Majelan to protest towards that enterprise mannequin.
Podcasts stay an open format. Creators can create a feed, customers can subscribe to that feed of their favourite podcast app. You don’t have to enroll to a selected service to entry a selected podcast — the whole lot is open.
“We have determined to cease aggregating free podcasts — free podcasts imply podcasts, interval. For us, podcasts are RSS feeds, it’s an open world,” Perticoz mentioned in a podcast episode. “We want an app that’s extra targeted on fee. We can’t combination free podcasts on condition that our technique is paid content material.”
The result’s a extra targeted service that’s going to launch on July seventh in France. After a free trial, it’s important to subscribe for €5 to €7 per 30 days relying on the size of your subscription. You can then entry a library of premium audio content material — Majelan rightfully doesn’t name them podcasts.
“Going ahead, we’re going to give attention to unique content material, we’re going to focus 100% on paid content material,” Gallet mentioned in the identical podcast episode.
And with a purpose to be much more particular, Majelan will give attention to private progress, akin to creativity, activism, mindfulness, innovation, entrepreneurship and well being. According to the co-founders, some content material can be produced in home, some content material can be co-produced with different firms and the startup may even purchase current podcasts and repackage them for Majelan.
That transfer has been within the works for some time. The startup pitched it to its board of buyers again in December. Premium subscriptions have labored nicely for motion pictures, TV and music. Now let’s see if subscriptions may even take off with spoken-word audio.