Polestar’s first U.S. retail shops will open in Los Angeles, New York City and two areas in San Francisco later this yr — the newest milestone for the automaker because it will get nearer to bringing its all-electric car to market.
Polestar, which is collectively owned by Volvo Car Group and Zhejiang Geely Holding of China, was as soon as a high-performance model underneath Volvo Cars. The 2021 Polestar 2 is the primary EV to come back out of Polestar because it was recast as an electrical efficiency model in 2017.
The firm has had plans to open bodily retail showrooms known as “Polestar Spaces.” Those plans have been delayed by stay-at-home orders prompted by the COVID-19 pandemic. The shops are anticipated to open within the second half of 2020.
Polestars plans to broaden its retail footprint within the first half of 2021 with areas in Boston, Denver, Texas, Washington, D.C. and Florida. More than 80% of Polestar 2 reservation holders reside inside a 150-mile vary of the shops scheduled to open by mid 2021, in response to Gregor Hembrough, head of Polestar USA.
Unlike the normal dealership mannequin, Polestar will promote or lease its automobiles on-line to clients in all 50 states. The bodily shops, which will probably be in partnership with retailers corresponding to Manhattan Motorcars, Galpin Motors and Price-Simms Automotive Group, are supposed to complement its digital technique.