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Private equity firm Marlin snatches up e-commerce optimization platform Lengow

Private equity firm Marlin snatches up e-commerce optimization platform Lengow

French startup Lengow has a brand new landlord as Marlin Equity Partners has acquired a majority stake within the firm. Lengow operates a softare-as-a-service platform to optimize e-commerce listings. Terms of the deal are undisclosed.

In specific, many sellers now listing their objects on a number of e-commerce web sites directly. For occasion, an organization might have its personal e-commerce web site and in addition promote merchandise on Amazon, eBay, and so on. And you might have seen the identical third-party sellers on totally different marketplaces.

Manually itemizing objects throughout a number of e-commerce platforms can be extraordinarily tedious. Behind the scenes, Lengow tries to automate as many steps as attainable. First, you possibly can import your merchandise by connecting Lengow along with your product info administration system (PIM) or your e-commerce again finish — it will possibly run on Akeneo, Shopify, Magento, WooCommerce, and so on.

You can then publish your merchandise on a number of gross sales channels directly. It generally is a market, a worth comparability web site, a social community or an adtech platform. Examples embody Amazon, Google Shopping, Criteo, Instagram, and so on.

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Lengow additionally helps you observe orders, create guidelines whenever you’re operating low on inventory and handle your promoting technique. Essentially, it’s the glue that makes all of the shifting elements of e-commerce stick collectively. There are 4,600 retailers utilizing Lengow globally.

Marlin describes the deal as a progress funding. The agency plans to extend the worth of Lengow within the coming years because it hasn’t reached its full potential but. “We are trying ahead to leveraging our operational and monetary sources to assist Lengow’s progress trajectory and continued worldwide growth,” Marlin principal Roland Pezzutto mentioned in an announcement.

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