Credit: Dhruv Bhutani / Android Authority
- India’s smartphone market bounced again in late 2020 after struggling through the COVID-19 pandemic.
- Realme was the spotlight, with its share rising regardless of tough circumstances.
- Samsung and Xiaomi suffered by means of a lot of the 12 months.
The COVID-19 pandemic has been tough on cellphone gross sales, however there’s proof of a turnaround… for India, not less than. Both Canalys and Counterpoint have decided that India smartphone shipments sank barely general in 2020, however that there was a resurgence within the second half of the 12 months as key corporations claimed market share.
The two analyst teams noticed notably robust double-digit development within the final quarter of the 12 months — Counterpoint estimated a 19% hike in shipments, whereas Canalys advised a extra conservative 13% enhance. A post-lockdown surge, content material consumption and distant training helped gas demand, Counterpoint mentioned. It additionally helped that the Diwali competition in mid-November prompted a spike in cellphone shopping for by means of October.
Certain corporations fared higher than others, nevertheless. Realme was the massive winner in India, climbing to 13% market share for all of 2020 — a 24% development in comparison with 2019. Other Chinese manufacturers didn’t fare fairly as effectively, however it was evident India’s dispute with China wasn’t hurting not less than some cellphone makers.
Apple additionally had a banner fourth quarter because of the iPhone 12 launch, Counterpoint mentioned, with its “greatest ever” India shipments, or 1.5 million. OnePlus additionally watched shipments double throughout that interval because of the Nord line.
Read extra: The greatest Android smartphones in India
Some of the most important names noticed their India market share stall. Xiaomi and its Poco badge remained on high with over 26% of the market, however misplaced a small quantity of share each within the fourth quarter of 2020 and the complete 12 months. And Samsung, regardless of its massive push for the Galaxy A and M sequence, didn’t budge considerably previous 20% in 2020.
Researchers have been optimistic concerning the outlook for 2021. Hope for a pandemic restoration was unsurprisingly entrance and heart, however the Indian market was additionally poised to develop because of 5G rollouts and the rise of homegrown manufacturers like Micromax and Jio. Whether or not the remainder of the world follows is one other story — they’ve their very own recoveries to consider, and firms like Realme don’t have as a lot sway in lots of elements of the world.
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