Credit: David Imel / Android Authority
- Xiaomi is reportedly aiming to ship between 240 million and 300 million smartphones in 2021.
- It’s believed that the latter goal probably gained’t be achieved as a consequence of provide chain constraints.
Xiaomi has loved a stellar 2020 to date, owing to the mix of the COVID-19 pandemic, Huawei’s US-induced slide, and a concentrate on new markets. The firm has handed Apple for third place in Q3 2020, and it appears to be closing in on Huawei too.
Now, Nikkei Asian Review studies that the agency has some extremely formidable objectives for 2021. The outlet studies that Xiaomi has been speaking to suppliers to order elements for as much as 240 million smartphones, citing sources near the matter.
It’s believed that this quantity not solely exceeds Xiaomi’s annual shipments to this point, however can be roughly equal to Huawei’s document excessive of 240.6 million smartphone shipped in 2019.
An even larger inside aim
Xiaomi allegedly instructed some suppliers that its inside aim was to ship as many as 300 million smartphones in 2021. By comparability, Samsung shipped 298 million models in 2019, based on Counterpoint.
A supply instructed the Nikkei Asian Review that the aim of 300 million models shipped isn’t prone to be achieved although, as chipset suppliers Qualcomm and MediaTek aren’t capable of ship such massive volumes.
“Xiaomi is setting a way more aggressive aim for suppliers because it hopes to develop the market earlier than different rivals catch up — and it additionally hopes to guide and safe extra elements to keep away from any disruption from the present provide chain bottleneck and element scarcity,” the supply was quoted as saying.
For what it’s value, it was not too long ago claimed that Samsung was planning to produce its finances Exynos chips to Xiaomi, Oppo, and Vivo subsequent yr. Nevertheless, it’s unclear whether or not Samsung’s potential contributions can be sufficient to cowl any shortfall by Qualcomm and MediaTek.
Hitting the extra conservative aim of 240 million models shipped in 2021 may probably imply that Xiaomi places a long way between itself and Apple. But it may additionally lead to Xiaomi firmly occupying second place if Huawei continues to be subjected to US sanctions subsequent yr. Huawei’s sale of its Honor sub-brand will even result in lowered shipments in idea.
Next: Is Xiaomi the brand new Huawei?