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Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack’s new integration deal with AWS could also be about tweaking Microsoft

Slack and Amazon introduced an enormous integration late yesterday afternoon. As a part of the deal, Slack will use Amazon Chime for its name function, whereas reiterating its dedication to make use of AWS as its most well-liked cloud supplier to run its infrastructure. At the identical time, AWS has agreed to make use of Slack for inner communications.

Make no mistake, it is a massive deal because the SaaS communications instrument will increase its ties with AWS, however this settlement is also about slighting Microsoft and its rival Teams product by making a take care of a cloud rival. In the previous Slack CEO Stewart Butterfield has had alternative phrases for Microsoft saying the Redmond expertise big sees his firm as an “existential menace.”

Whether that’s true or not — Teams is however one piece of an enormous expertise firm — it’s not possible not to take a look at the deal on this context. Aligning extra deeply with AWS sends a message to Microsoft, whose Azure infrastructure providers compete with AWS.

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Butterfield didn’t say that after all. He talked about how synergistic the deal was. “Strategically partnering with AWS permits each corporations to scale to satisfy demand and ship enterprise-grade choices to our clients. By integrating AWS providers with Slack’s channel-based messaging platform, we’re serving to groups simply and seamlessly handle their cloud infrastructure initiatives and launch cloud-based providers with out ever leaving Slack,” he stated in an announcement

The deal additionally contains a number of different parts together with integrating AWS Key Management Service with Slack Enterprise Key Management (EKM) for encryption key administration, deeper alignment with AWS’s chatbot service and direct integration with AWS AppFlow to allow safe switch of knowledge between Slack and Amazon S3 storage and the Amazon Redshift information warehouse.

AWS CEO Andy Jassy noticed it as a pure integration play. “Together, AWS and Slack are giving developer groups the power to collaborate and innovate sooner on the entrance finish with functions, whereas giving them the power to effectively handle their backend cloud infrastructure,” Jassy stated in an announcement.

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Like any whole lot, it’s good for each side. Slack will get an enormous buyer in AWS and AWS now has Slack immediately integrating extra of its providers. One of the explanations enterprise customers are so enamored with Slack is the power to get work accomplished in a single place with out continuously have to alter focus and transfer between interfaces.

This deal will present extra of that for widespread clients, whereas tweaking a typical rival. That’s what you name win-win.

Stewart Butterfield says Microsoft sees Slack as existential menace

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