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Tencent-backed Hike, once India’s answer to WhatsApp, has given up on messaging

Tencent-backed Hike, once India’s answer to WhatsApp, has given up on messaging

India’s reply to WhatsApp has utterly moved on from messaging.

Hike Messenger, backed by Tencent, Tiger Global and SoftBank and valued at $1.four billion in 2016, earlier this month introduced that it was shutting down Sticker Chat, its messaging app.

The startup, based by Kavin Bharti Mittal, this month pivoted to 2 digital social apps known as Vibe and Rush, stated Mittal, who’s the son of telecom big Airtel’s chairman Sunil Bharti Mittal.

In a collection of tweets earlier this month, Kavin stated that India won’t ever have a homegrown messenger that makes inroads on the earth’s second largest market until it chooses to ban Western firms from working within the nation. “Global community results are too sturdy,” he stated. WhatsApp has amassed over 450 million customers in India, its largest market by customers.

Mittal described alternatives in constructing digital worlds as a “a lot better strategy for right now’s world that’s unconstrained by low-cost, quick information and highly effective smartphones.”

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The finish of Hike’s messenger service comes at a time when Signal and Telegram have added tens of tens of millions of customers in current weeks. A deliberate replace to WhatsApp’s data-sharing coverage has prompted lots of its loyal followers to discover options this month. “Both [Telegram and Signal] are excellent. As entities they’ve the fitting incentives (extra aligned with customers) in contrast to Facebook merchandise, tweeted Mittal earlier this month.

In current years, Hike made bets on stickers and emojis to cater to the youthful inhabitants in India. In a gathering with TechCrunch in late 2019, Mittal stated that the startup was overwhelmed with the engagement stickers on its platform and was working to automate improvement of customized stickers.

In a distinct assembly final yr, Mittal showcased emojis that replicated human expressions and a digital hangout place known as HikeLand. Vibe is the rebranded model of HikeLand and the emojis Hike developed will proceed to be accessible to customers on each the newer apps, Mittal stated earlier this month.

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Hike, which has raised greater than $260 million to this point, had sufficient runway final yr, Mittal stated, who hinted that the startup might increase extra capital a yr later.

Hike additionally tried to construct its personal working system by acquisition of a startup known as Creo. In 2018, Hike launched Total OS that aimed to cater to customers with low-cost Android smartphones and sluggish web information.

The startup later shut down the undertaking. Mittal informed TechCrunch that the arrival of Reliance Jio, which prompted Airtel and Vodafone to decrease cell information tariff on their networks, solved the info points within the nation and Total OS was not wanted out there.

EditorialTeam

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