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Tencent wants to take full control of long-time search ally Sogou

Tencent wants to take full control of long-time search ally Sogou

It’s been seven years since Tencent picked up a 36.5% stake in Sogou to fend off rival Baidu within the on-line search market. The social and gaming big is now providing to purchase out and take non-public its long-time ally.

NYSE-listed Sogou mentioned this week it has acquired a preliminary non-binding proposal from Tencent to accumulate its remaining shares for $9 every American depositary share (ADS) it doesn’t already personal. That means Sohu, a number one net portal within the Chinese desktop period and the controlling shareholder in Sogou, will not maintain an curiosity within the search agency.

Sohu’s board of administrators has not but had a chance to evaluation the proposal or decide whether or not or to not take the provide, the corporate said. Sogou’s shares leaped 48% on the information to $8.51 on Monday, but nonetheless far beneath its all-time excessive at $13.85 on the time of its preliminary public providing.

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Founded in 2005, Sogou went public in late 2017 billing itself as a challenger to China’s greatest search service Baidu, although it has lengthy been a distant second. The firm additionally operates the highest Chinese enter software program, which is utilized by 482 million individuals day-after-day to sort and convert voice to textual content, in accordance with its Q1 earnings report.

Ever because the strategic partnership with Tencent kicked off, Sogou, which suggests “Search Dog” in Chinese, has been the default search engine for WeChat and benefited immensely from the enormous’s site visitors, although WeChat has additionally developed its personal search function.

The potential buyout will add Sogou to an inventory of Chinese corporations to delist from the U.S. as tensions between the international locations heighten in current instances. It will even allay issues amongst traders who fear WeChat Search would make Sogou redundant. So far WeChat’s proprietary search operate seems to be gleaning information primarily throughout the app’s enclave, from customers’ information feed, user-generated articles, e-commerce shops, by to lite apps built-in into WeChat.

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That’s a complete lot of content material and providers focused at WeChat’s 1.2 billion lively customers. Many individuals needn’t look past the chat app to shopper information, order meals, play video games, or buy groceries. But there stays data outdoors the big ecosystem, and that’s Sogou’s turf — to carry what’s accessible on the open net (after all, topic to authorities censorship like all Chinese providers) to WeChat customers.

The association displays an endemic follow on the Chinese web — giants blocking one another or making it onerous for rivals to entry their content material. The objective is to lock in site visitors and person insights. For occasion, articles printed on WeChat can’t be searched on Baidu. Consumers can’t open Alibaba buying hyperlinks with out leaving WeChat.

Sogou is hardly WeChat’s sole search ally. To seize a full vary of data wants, the messenger has additionally struck offers to co-opt fellow microblogging platform Weibo, Quora-like Zhihu, and social commerce service Xiaohongshu into its search pool.

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