The demise of the Apple automotive, the expertise big’s not-so-secret secret mission, was maybe overstated. Apple’s so-called Project Titan, which final 12 months decreased the workforce by some 200 workers, will not be solely alive, it has plans to provide an electrical passenger automobile with “breakthrough battery expertise” and automatic automobile expertise by 2024, in line with a report from Reuters.
It’s unclear what the automobile will appear like, who would be the manufacturing companion or if the self-driving system that Apple has been engaged on might be a part of the automotive or supplied as a software program product to different firms. The Reuters article builds off of one other report from Taiwanese media outlet Economic Daily Times, which describes Apple ramping up orders for auto elements and elements from suppliers within the nation. Together, the reviews supply affirmation that Apple, whereas quiet and with a smaller workforce, hasn’t ditched the concept of a automotive in any case.
Reuters sources describe this as a passenger automobile, which might put Apple in a unique class than autonomous automobile expertise firms like Waymo which are attempting to commercialize robotaxi companies. (Waymo has mentioned that it’s also fascinated with licensing its AV tech for passenger automobiles, nevertheless it’s not the corporate’s first precedence.)
The day-to-day operations of Apple’s Project Titan is led by Doug Field, who returned to the corporate in 2018 after a stint at electrical automaker Tesla. Field, who was senior vp of engineering at Tesla, was one of many key executives behind the launch of the Model 3. Under Field’s management, it seems the Apple automotive may sq. off extra instantly with Tesla than say Alphabet’s Waymo.
Earlier this month, Bloomberg reported that Apple has moved Field and the remainder of the Project Titan workforce beneath Apple govt John Giannandrea’s synthetic intelligence and machine-learning group.