Meditation apps have been a pleasant tech-centric respite for a lot of, because the world continues to disintegrate on the seams. HBO Max is hoping to construct on that success with the launch of a brand new present primarily based on the wildly in style Calm app. It is, fortunately, neither drama nor office comedy (HBO’s already accomplished the startup factor), however quite a distinct format extra inline with what you’ll get on the app.
Formatted as a season of 10 half-hour episodes, the present is loosely constructed round Calm’s sleep Stories sequence, with visuals from the producers of National Geographic’s One Strange Rock documentary sequence. That serves because the backdrop to “scientifically-engineered narratives” learn by a reasonably stable forged of Hollywood A-Listers, together with Mahershala Ali, Idris Elba, Oscar Isaac, Nicole Kidman, Zoë Kravitz, Lucy Liu, Cillian Murphy and Keanu Reeves.
Meditation app Calm hits unicorn standing with contemporary $88 million funding
“Calm began life as a meditation app however the model has advanced far past that,” Calm co-founder and co-CEO Michael Acton Smith stated in a launch. “We are delighted to carry the magic behind our audio Sleep Stories to the display for the primary time. These experiences are visible Valium and can assist individuals chill out and unwind throughout these annoying instances.”
The idea isn’t dissimilar from Netflix’s fire movies or Adult Swim’s Joe Pera Talks You to Sleep, in that they prolong the usual streaming service play of repurposing tv sequence and movies for the format. The on-demand nature of companies like HBO Max make it doable to supply up extra specialty content material to, say, go to sleep to. Quibi, too, has its personal meditation program, The Daily Chill. I, for one, have been falling asleep to Netflix rather more usually than I’d care to confess, today.