- CBS All Access will probably be renamed Paramount Plus in early 2021.
- The rebrand will replicate growth to different channels in addition to stay information and sports activities.
- Paramount Plus may also come to Australia, Latin America, and Nordic nations in 2021.
CBS All Access is rising to turn out to be a a lot bigger service, and ViacomCBS feels a rebrand is important to match. It’s renaming the expanded streaming service to Paramount Plus in early 2021 to replicate its wider scope — and, we’d add, higher compete with rivals.
The fuller service will embrace films and reveals from a wider vary of channels and studios, together with Paramount, BET, and MTV. You also can anticipate breaking information, stay sports activities, and “premium leisure” that features extra streaming-only originals. Paramount Plus is getting 5 new originals as a part of the announcement, together with a miniseries primarily based on the making of “The Godfather” (“The Offer”), the spy drama “Lioness,” a rethink of MTV’s “Behind the Music” (“Behind the Music – The Top 40”), the true crime documentary collection “The Real Criminal Minds,” and a BET revival of “The Game.”
The CBS All Access rebrand may also make it obtainable past North America. Paramount Plus will probably be obtainable in Australia, Latin America, and Nordic nations someday in 2021. The media large has sometimes made reveals comparable to “Star Trek: Discovery” obtainable by means of providers like Netflix in nations the place CBS All Access wasn’t obtainable, however it gained’t have to try this as usually going ahead.
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The catalog ought to develop to incorporate over 30,000 TV episodes and flicks by the point the renaming takes impact.
ViacomCBS may not have had a lot alternative. CBS All Access was rapidly turning into a limiting title that implied entry to just one channel’s content material. The Paramount Plus title might give it assist it compete with (or declare an edge over) providers like HBO Max, Hulu, and NBCU’s Peacock, all of which promise entry to a variety of fabric regardless of naming schemes that typically counsel in any other case.
Whether or not that helps isn’t sure. CBS All Access and Showtime’s web service had a mixed 10 million subscribers at first of 2020, however HBO Max already had 4.1 million as of July, weeks after its May 27 debut. That’s not counting established streaming giants like Netflix, which had 72.9 million subscribers within the US alone within the second quarter of this yr. Ultimately, Paramount Plus will want sufficient originals to reel folks in — a brand new title will solely go to date.