SXSW could also be cancelled, however the commodification and commingling of multinational companies and youth and road tradition is assured to be alive and effectively within the COVID-19 period because of occasions like TRANSFER, the brand new digital competition from NTWRK — GenZ’s reply to the Home Shopping Network.
The FootLocker, Live Nation, and Main Street Advisors-backed firm is working with Edison Chen and his 3125c company on styling the occasion. Street artists Futura 2000 goes to function the creative director for the digital competition slated to happen July 28 and 29, in response to an announcement from the corporate.
The competition will characteristic 30 manufacturers and artists pitching unique merchandise throughout NTWRK’s distribution channels. The firm is hoping as many 240,000 consumers and 10 million viewers will present up for the occasion.
But NTWRK’s digital competition is extra than simply an opportunity to buy til customers just about drop, it’s additionally going to be a convention that includes panels and interviews, together with digital DJ units and musical performances.
Futura 2000 will architect the visible expertise and his enterprise will promote branded merchandise in a digital reward store whereas Zack Bia would be the musical director and carry out multimedia DJ units as a part of the occasion.
“I’m excited to current TRANSFER alongside accomplice Aaron Levant [NTWRK CEO],” stated Edison Chen.
“We will work collectively to curate a menu of moments, objects, and vibes to encourage and contact the various corners and pillars of our tradition. Creatives from east and west will likely be chosen to convey recollections and pleasure to the touch all corners of youth tradition way of life. We are blissful to have a mixture of the old-fashioned and new faculty with our creative and musical administrators, Futura 2000 and Zach Bia. We promise to convey you drops and content material to blow minds,” Chen stated.