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TikTok rival Likee reaches 150M monthly users worldwide

TikTok rival Likee reaches 150M monthly users worldwide

As TikTok’s destiny stays in flux, its smaller rival Likee has been making waves world wide, garnering 150 million month-to-month lively customers as of this June.

That’s in response to the earnings report of Chinese web firm Joyy, the proprietor of Likee. For comparability, TikTok recorded about 200 million day by day lively customers in early 2020, an investor with data advised TechCrunch. That means its MAU will likely be a lot larger, and TikTok has seen explosive progress because the COVID-19 outbreak that saved folks dwelling. Even as a possible ban and compelled sale loom within the U.S., TikTok’s progress has solely slid barely.

Likee has one thing totally different to supply, because it permits influencers to simply generate profits from digital presents they obtain from followers, The Ken acutely noticed (paywalled). TikTok, then again, prioritizes content material customers.

“I do suppose creators wish to be paid and monetization helps,” Adam Blacker, a vice chairman at app analytics agency Apptopia, advised TechCrunch.

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Geopolitics

Like TikTok, Likee shouldn’t be immune from scrutiny over apps with Chinese roots. India was Likee’s largest market earlier than the app was banned from the nation alongside TikTok and dozens of different Chinese-owned apps. Likee’s sister app Bigo Live additionally bought shut down by the Indian authorities.

Nonetheless, Joyy mentioned it has shifted its focus from India to different markets by decreasing gross sales and advertising expenditure within the area, so despite the fact that the regional ban can have a short-term affect on consumer dimension, it “doesn’t affect the general technique and monetization for Likee,” mentioned Joyy’s chief monetary officer Bing Jin on the agency’s Q2 analyst name.

In its second-largest market, the U.S., Likee is one among TikTok’s fastest-growing rivals. From early July to early August, Likee gathered 7.25 million downloads, dwarfing Hollywood-backed Triller, TikTok’s outdated rival Dubsmash and Vine’s sequel Byte, Apptopia discovered.

Likee can be rising quickly in Russia and Indonesia. In anticipation of ongoing geopolitical dangers, Likee is “cooperating with numerous native governments” and “enhancing our native operations,” mentioned Jin.

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Pioneer in livestreaming

Joyy, a Nasdaq-listed firm, stays little-known exterior its dwelling market. Founded again in 2005, Joyy popularized the phenomenon of digital gifting in livestreaming by means of its flagship website YY. Audiences can present influencers digital ‘flowers’ and the likes, which they’ll then convert into money. YY’s monetization mannequin was so profitable that it spawned livestreaming rivals of all kinds. When the market saturated, Joyy turned abroad.

In 2016, Joyy’s founder and chief govt officer Li Xueling began Bigo in Singapore as a separate entity so it could not be topic to the identical investor strain as a public firm. Livestreaming app Bigo Live debuted in hope of replicating YY’s success, and when brief movies turned all the craze, Bigo rolled out Likee. Between June 2019 and June 2020, Likee gained 70 million MAUs world wide.

As of June, Joyy as an entire reached 457 million cellular MAUs, with as many as 91% of them coming from non-China markets. As Bigo turned a income generator, Joyy consolidated it into the steadiness sheet after a full acquisition final 12 months.

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Bigo’s wholesome abroad progress ought to spell confidence for Joyy. But when Li was requested by native media whether or not he needed to struggle with TikTok for dominance, he mentioned his firm “gained’t be capable of beat it.” He went on to humbly comment that Zhang Yiming, the founding father of TikTok father or mother ByteDance, “is essentially the most far-sighted particular person I’ve ever seen.”

China’s YY eyes abroad stay streaming with $1.45B Bigo buyout

EditorialTeam

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