Tresl’s flagship product, e-commerce intelligence platform Segment Analytics, is designed to present small manufacturers on Shopify entry to the identical sort of analytics bigger on-line retailers have. Founded by former LinkedIn knowledge scientists, Tresl is at present exhibiting at CES’ Taiwan Tech Arena.
Segments Analytics analyzes a Shopify retailer’s knowledge after which robotically kinds guests into extra 30 pre-built buyer segments based mostly on their shopping habits, spending and the way seemingly they’re to make repeat purchases.
This implies that manufacturers can determine particular teams of buyers and use Segments Analytics’ solutions for focused campaigns with out spending an excessive amount of on knowledge analytics, advertising or person acquisition. For instance, one of many segments the platform identifies are individuals who have made one buy already, however are unlikely to purchase once more except they’re see an advert or promotion quickly. Segments Analytics can be utilized for promoting throughout a number of channels, together with e mail, Facebook and Google.
Tresl claims that manufacturers utilizing Segments Analytics have elevated their clickthrough charges on deserted cart flows (or reminders despatched to clients who’ve unpurchased objects) by 30% and grown gross sales by 40% month-over-month inside one month of implementing the platform.
Segments Analytics is at present accessible by means of the Shopify App Store, with subscriptions ranging from $79 a month.