Twitter is entering into the e-newsletter enterprise.
The social media firm is asserting that it has acquired Revue, a Dutch startup that enables customers to publish and monetize e-mail newsletters. While Revue hasn’t pushed the identical wave of “is that this the way forward for media?” assume items as Substack, it counts main publishers like Vox Media and The Markup as clients.
Newsletters aren’t the obvious match for Twitter’s platform, however in a weblog submit, Product Lead Kayvon Beykpour and VP of Publisher Products Mike Park urged that that this can be a new means for Twitter to serve writers and publishers who’ve constructed a following with their tweets.
“Our aim is to make it simple for them to attach with their subscribers, whereas additionally serving to readers higher uncover writers and their content material,” Beykpour and Park wrote. “We’re imagining a variety of methods to do that, from permitting folks to enroll in newsletters from their favourite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly inside Twitter.”
Revue, the e-newsletter publishing software, now permits you to cost subscribers
They additionally urged that this may give writers further methods to generate profits. Revue already helps paid subscriptions, and Beykpour and Park stated that the corporate will proceed growing new monetization options, “whether or not it’s serving to broaden income streams or serving as a cornerstone of somebody’s enterprise.”
They added that Twitter will proceed to function Revue as a standalone product, with its staff remaining “centered on bettering the methods writers create their newsletters, construct their viewers and receives a commission for his or her work.” The firm can also be making the platform’s professional options free for all customers and reducing the price charged on paid newsletters to five%.
The monetary phrases of the acquisition weren’t disclosed. According to Crunchbase, Revue had raised €400,000 from numerous angel traders.
Substack explains its ‘hands-off’ strategy to content material moderation