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Video news startup Stringr raises $5.75M from Thomson Reuters and others



Video news startup Stringr raises $5.75M from Thomson Reuters and others

Stringr, a video-focused startup that claims it will probably assist information organizations adapt to the challenges of COVID-19, is asserting that it’s raised $5.75 million in new funding.

When I wrote concerning the the corporate on the finish of 2015, it was making a market that related information organizations with videographers who may present them with information footage. Since then, co-founder and CEO Lindsay Stewart (a former TV information producer herself) advised me the community has grown to greater than 100,000 videographers.

At the identical time, Stringr has added new instruments for issues like reside streaming, transcription and enhancing, creating what Stewart described as “probably the most environment friendly video manufacturing platform.”

And she advised that media corporations want a platform like this greater than ever. Yes, some Stringr prospects are simply utilizing the service after they want footage, however she stated others see Stringr as a purely cloud-based answer for producing information programming “when no person’s coming into the workplace.”

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And talking of footage, newsrooms are going to wish assistance on that entrance too, notably with the COVID-19 pandemic having a dramatic influence on the media business’s backside line.

“I don’t suppose it’s misplaced on anybody that media corporations … the enterprise mannequin, much more than earlier than COVID, has been challenged,” Stewart added. So these corporations are turning to Stringr for assist in determining “how they develop into as price efficient as they probably can, whereas nonetheless offering a priceless service to society general.”

Stringr has additionally launched a division referred to as Embed Studios that faucets into the startup’s videographer community to create content material for manufacturers together with Corcoran, Zillow, HBO Max, Amazon, Lightworkers, TikTok, Mastercard, United Way and MGM.

The firm has now raised a complete of $7.25 million. The new funding comes from Thomson Reuters, in addition to earlier buyers G5 Capital and Advection Growth Capital.

It sounds just like the Reuters funding is a part of a broader partnership the place the wire service’s prospects can request video footage from Stringr. In reality, Stewart stated that the startup’s work with Reuters can also be pushing it to recruit videographers globally, beginning in western Europe. (It was beforehand targeted on the United States and the United Kingdom.)

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