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WarnerMedia tries to simplify HBO branding by sunsetting HBO Go and renaming HBO Now

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HBO Max was downloaded by 87K new users yesterday (Sensor Tower)

WarnerMedia is hoping to make issues less complicated for anybody questioning whether or not to get HBO Max, HBO Go or HBO Now.

Back in less complicated occasions, there have been solely two HBO streaming apps — Go for cable subscribers, and Now for viewers who wished a standalone streaming subscription. Then the corporate launched launched HBO Max final month.

Content-wise, Max encompasses the HBO library plus a bunch of further films and exhibits. Meanwhile, from an app perspective, it was launched as an replace to HBO Now … besides on Fire TV and Roku, the place WarnerMedia has but to achieve a deal to supply Max, so the app continues to be HBO Now.

Just typing that out made me really feel drained. And in spite of everything that, right here’s what WarnerMedia introduced right now:

Now that HBO Max has launched and is extensively distributed, we are able to implement some vital adjustments to our app providing within the U.S. As a part of that plan, we might be sunsetting our HBO GO service within the U.S. We intend to take away the HBO GO app from major platforms as of July 31, 2020. Most prospects who’ve historically used HBO GO to stream HBO programming at the moment are ready to take action through HBO Max, which gives entry to all of HBO along with a lot extra. Additionally, the HBO NOW app and desktop expertise might be rebranded to HBO. Existing HBO NOW subscribers may have entry to HBO by way of the rebranded HBO app on platforms the place it stays out there and thru play.hbo.com. HBO Max offers not solely the sturdy providing of HBO but in addition an enormous WarnerMedia library and purchased content material and originals by way of a contemporary product.

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HBO Max launches right now; right here’s what it’s essential to know

While the adjustments are tedious to clarify, it feels like they are going to really end in a (considerably) less complicated set of client selections. Basically:

  • The HBO Max app goes to be the first HBO app going ahead.
  • If you subscribe to HBO by way of one of many supported cable suppliers (together with AT&T, Comcast, Cox, DirecTV, Hulu, Optimum, Spectrum, Verizon Fios or YouTube TV), you must be capable to use the HBO Max app at no further value.
  • If you’re making an attempt to look at HBO on a tool that doesn’t but assist HBO Max — specifically, Fire TV or Roku — then you definitely’re going to be utilizing an app that doesn’t have all the additional content material. That app has the no-frills title HBO.

See? Simple!

I've spent the final 30 min making an attempt to show this tweet right into a story and I've simply confused myself additional https://t.co/SEbNhLWwtM

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— Natalie Jarvey (@natjarv) June 12, 2020

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