Willa, the Sweden and U.S.-based fintech that wishes to assist freelancers request fee and receives a commission instantly for a payment, has raised $three million in funding. The firm’s founders are former early members of Spotify’s progress workforce and in addition created influencer advertising platform Relatable.
Leading the seed spherical is EQT Ventures. Also collaborating is ex-Atomico accomplice Mattias Ljungman’s Moonfire Ventures, Nordic Makers, Michael Hansen and Johan Lorenzen. Willa says the injection of money will allow it to launch “Willa Pay,” an app that guarantees to take away the paperwork required when billing companies for freelance work and comes with a fee course of that claims to make it simpler to gather funds.
One you’ve accomplished a job, you utilize the Willa Pay app to enter the main points of the work, how a lot you might be speculated to receives a commission, and who you probably did the job for. Willa Pay then contacts the company and points the paperwork.
If you want to receives a commission sooner than a company’s normal phrases, which is commonly something from 30-90 days, for a small payment Willa pays you straight. The thought is that freelancers acquire extra predictable revenue, and will pay their payments on time and defend their credit score rating.
“The fee course of between freelancers and companies is totally damaged,” says co-founder and CEO Kristofer Sommestad. “It’s constructed for the previous world, by individuals of the previous world. Both freelancers and companies are struggling quite a bit from this. At least half of freelancers expertise issues getting paid, whereas a 3rd of funds are late. The consequence? Credit scores decline”.
Sommestad says Willa Pay solves this downside by “re-engineering” the fee course of. “We’re creating it from scratch with the brand new freelance economic system in thoughts. And we’re beginning with freelancers’ largest downside: getting paid, on time, each time. As a freelancer, utilizing the Willa Pay app is a sooner, less complicated and higher manner of requesting fee in your work”.
To assist with Willa Pay’s launch, Sommestad says the product’s first 10,000 customers will probably be influencers, averaging a 100,000-plus following. “They are sensible creators, the world’s greatest product marketeers and struggling as a lot as anybody from the fee issues,” he tells me. “This is, by the best way, an excellent distribution transfer from the Spotify progress playbook”.
Meanwhile, on the query of rivals, the Willa CEO says monetary providers are sometimes constructed by huge corporations like PayPal and Intuit, together with many startups “constructing shiny instruments or launching yet-another challenger financial institution”.
“But none of them are fixing the core downside for freelancers… That’s what we do at Willa. We’re specializing in fixing the most important downside, for the those that endure probably the most”.