It’s been a tough couple months for BuzzFeed (and media basically), however the firm remains to be releasing enjoyable new options.
Today’s addition gives a brand new, extra social tackle the quizzes that the positioning is understood for. Instead of taking a quiz by yourself after which sharing the outcomes on social media (or just considering to your self, “That’s proper, I’m a complete Samantha” and transferring on along with your life), now you can take that quiz with associates.
With BuzzFeed Quiz Party, once you begin a quiz, you’ll be given a hyperlink that you would be able to share with anybody you need. Once everybody’s signed on, the precise quiz-taking isn’t dramatically totally different, however you’re all answering questions in parallel (little icons point out how a lot progress everybody has made) and also you obtain your outcomes collectively.
BuzzFeed CTO Peter Wang (who joined the corporate earlier this 12 months) informed me that the pandemic and associated stay-at-home orders appear to be growing curiosity in quizzes; site visitors was already up — doubling year-over-year in January — earlier than tripling YOY in March, after which persevering with to develop since then.
Wang additionally recommended that Quiz Party ties right into a broader theme of constructing extra social experiences on BuzzFeed and “driving real-world actions past consumption … and provides the world one thing enjoyable and joyful.”
For this preliminary set of quizzes, Wang mentioned BuzzFeed took fashionable solo quizzes and redid them for teams, however it’ll proceed to develop the Quiz Party library. In the long run, the corporate may additionally introduce sponsorships and enliven the social expertise by including issues like music and chat, he mentioned.
BuzzFeed hires The Mighty’s Peter Wang as its new CTO