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With its new Pulse app, App Annie offers a more digestible view of its data

With its new Pulse app, App Annie offers a more digestible view of its data

Mobile analytics and market information firm App Annie launched a brand new app at the moment that CEO Ted Krantz stated is constructed not for the analyst who’s “immersed within the information,” however reasonably the chief who wants “a way more elevated, top-down view.”

The greatest new piece of the corporate’s Pulse app is one thing referred to as the App Annie Performance Score, which Krantz evaluate to a FICO rating for cell apps. The concept is to take an app’s consumer acquisition, engagement, monetization and sentiment and boil them down right into a single rating that benchmarks how the app is performing relative to the competitors.

Krantz stated that finally, the efficiency retailer might develop into extra customizable for every buyer, in order that  “you’ll be able to tailor it to the metrics that matter to you.” The app additionally highlights any shifts in key app metrics and identifies potential causes, and it consists of newsfeed displaying what’s occurring to the apps and markets {that a} consumer follows.

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Image Credits: App Annie

The purpose, Krantz added, is to supply executives with a fast overview of the info they want with out requiring them to dig by way of it or look ahead to a report — particularly as “cell is turning into such an crucial.” It’s the crew’s “aspiration” to create an app that executives examine each day, although he’s not essentially anticipating that to occur initially.

The Pulse app relies on App Annie’s market-level information, so Krantz stated it shouldn’t be affected by Apple’s upcoming privateness adjustments. At the identical time, he acknowledged that the corporate’s broader targets of bringing collectively first-party and third-party information are beginning too look “slightly tough.”

App Annie Pulse is at present accessible on iOS, with the corporate planning to launch an Android model within the second quarter of this yr. And whereas Pulse is just accessible to paying App Annie clients, Krantz stated there are additionally plans for “revamping the free facet of the equation and make that slightly extra meaty.”

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App shops noticed report 218 billion downloads in 2020, client spend of $143 billion

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