Glimpse is giving Airbnb hosts a option to make extra cash whereas additionally supplying their lodging with new merchandise.
The startup was based by CEO Akash Raju, COO Anuj Mehta and CPO Kushal Negi, who all lately graduated from Purdue University. It’s half of the present batch of startups at accelerator Y Combinator — the place, coincidentally or not, Airbnb is probably the most well-known alum.
Raju stated that he and his co-founders got here up with the concept whereas they have been nonetheless in class and dealing with manufacturers to create pop-up retailers on campus. They realized that many new, direct-to-consumer manufacturers want to improve consciousness, they usually determined that Airbnbs have been the right place to persuade somebody to attempt (for instance) a brand new mattress or a brand new type of espresso. After all, lodges are already within the product placement enterprise.
If you’re an Airbnb host, you may enroll after which browse provides without spending a dime product samples. (If you actually need to replenish, you should buy bigger portions at a reduced value.)
Glimpse works with you to showcase the merchandise in your properties, and to electronic mail a digital “lookbook” highlighting the assorted merchandise to friends firstly and finish of their keep. You then earns a fee price (Raju stated $100 to $500 on common, although it may be even increased for big-ticket objects) when these samples lead customers to make a purchase order.
Brands who’ve marketed themselves by means of the platform embody the GhostBed mattress and Liquid Death water.
The startup first launched in March of this yr — not precisely the very best time for the journey enterprise. Raju recalled, “We really launched proper earlier than COVID began. After that, what we actually spent a variety of time on was empathizing with hosts.”
In reality, among the Glimpse’s early companions stopped itemizing their properties for some time. But journey is on the rise once more, together with (and even particularly) by way of Airbnb, and Raju stated lots of Glimpse’s 750 present properties are actually absolutely booked by means of September. And given the misplaced earnings of the previous few months, hosts could be much more than traditional.
He added that the workforce will proceed constructing out the platform with new options for product discovery and attribution, however he stated, “The key factor that makes us distinctive is our emphasis on that in-home expertise.”
Liquid Death raises $9M to make canned water cool