YC-backed Tajir raises $1.8M to help mom-and-pop stores source inventory in Pakistan

YC-backed Tajir raises $1.8M to help mom-and-pop stores source inventory in Pakistan

Plenty of high-profile companies and startups have arrange logistics networks in India within the final decade as they try and digitize neighborhood shops.

Bangalore-headquartered startup Udaan, for example, works straight with manufacturers and sellers to supply stock and sells and delivers it to shops by way of its business-to-business market. It’s an enormous alternative. Most neighborhood shops that dot tens of 1000’s of cities and cities in India are nonetheless offline.

The startup has warehouses unfold throughout the nation, a number of in New Delhi and Gurgaon.

If you journey just a few hundred miles west, issues look very acquainted. Pakistan has a number of similarities to India: its cities are simply as dense and populated, for one. But the startup ecosystem within the nation, which is far smaller than India in dimension and inhabitants, remains to be in its nascent stage.

But slowly, international traders who arrived in India and different Asian markets within the final decade are starting to take a look at Pakistan and guess on startups which can be fixing related challenges.

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Tajir, a Lahore-headquartered startup, at this time serves greater than 15,000 neighborhood shops, domestically identified within the area as kirana, throughout Pakistan.

The two-year-old startup, the primary startup from the nation to be backed by Y Combinator, mentioned on Friday that it has closed a brand new financing spherical.

Pioneer Fund, Golden Gate Ventures, Fatima Gobi Ventures, Karavan, and VentureSouq led the spherical, with participation from a clutch of angel traders, Tajir co-founders Babar Khan and Ismail Khan advised TechCrunch in an interview.


Tajir gives full transparency on the costs of assorted merchandise, addressing a problem that retailer house owners confront offline every day, and sells and delivers inventories to the shops, mentioned the Khan brothers, whose father ran an FMCG retail distribution enterprise for 3 a long time.

“We assist retailer house owners get monetary savings on stock and assist them enhance their gross sales,” mentioned Ismail.

Like in India, offline retail drives the overwhelming majority of gross sales in Pakistan. “The retail is much more unorganized right here in comparison with neighboring nations,” they mentioned. There’s no Amazon or any main large working an e-commerce enterprise for customers in Pakistan at this time.

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For Babar and Ismail, that’s an enormous alternative as they scale. According to official authorities information, there are about 2 million neighborhood shops in Pakistan.

Tajir is gaining floor within the nation at this time principally by way of word-of-mouth endorsement from present companions, although the startup additionally maintains a gross sales crew to teach extra retailer house owners about their platform.

It plans to make use of the capital to increase its providing and develop extra providers that shops must develop their enterprise, the brothers mentioned. These choices may embody a wider catalog of stock, and entry to monetary providers, they mentioned.

“We wish to provide a vital service to each single mom-and-pop retailer in Pakistan,” mentioned Babar.

Tajir at this time doesn’t have any main competitor, which is sweet information as so much is driving on its founders’ shoulders who’re among the many early batch of entrepreneurs within the nation. In some ways, their success will decide the notion of the Pakistani market to traders worldwide.

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