Today, the web movie competition We Are One is kicking off 10 days of movies, talks, musical performances and VR experiences.
The occasion is a collaboration between Tribeca Enterprises (the group behind the Tribeca Film Festival) and YouTube, with assist from 21 movie festivals.
Think of it as an try and recreate a number of the pleasure of this yr’s canceled festivals, and to showcase a number of the movies that will have display there. Partner festivals embrace the Berlin International Film Festival, the Cannes Film Festival, the Sundance Film Festival, the Toronto Film Festival and the Venice Film Festival.
YouTube Chief Business Officer Robert Kyncl credited Tribeca for doing the “heavy lifting” of bringing all of the festivals on-board and curating the lineup. He stated that when Tribeca’s co-founder and CEO Jane Rosenthal first approached YouTube with the concept, “It sounded nice to us, however it appeared unattainable to really execute — to get all of those necessary folks around the globe to comply with this one factor.”
However, Rosenthal and her workforce have been in a position to pull it every little thing collectively in a brief time period, so YouTube is giving its half by giving the competition its on-line dwelling. There will likely be greater than 100 movies screening on a schedule, identical to a daily competition — though after most of the films premiere, they are going to be accessible on-demand after it premieres throughout the occasion.
And once more, it’s not simply movies, however the different competition programming too, like Tribeca Talks with administrators like Guillermo del Toro and Francis Ford Coppola. YouTube channels like Lessons from the Screenplay, CineFix, Now You See It and La Blogotheque have additionally gotten concerned by creating new content material for the competition.
All the content material is on the market totally free, and Kyncl stated that neither YouTube nor Tribeca is monetizing the occasion. Instead, they’re directing viewers to donate to COVID-19 aid efforts, together with the World Health Organization, UNICEF, UNHCR, Save the Children, Doctors Without Borders, Leket Israel, GO Foundation and Give2Asia.
“We simply see this as an instantaneous response with no industrial intent on our aspect,” he stated.
And whereas We Are One was created in response to the COVID-19 pandemic, Kyncl sounds hopeful that there could possibly be comparable on-line festivals sooner or later — not that any on-line expertise can absolutely change the “human connection” of an in-person competition.
“The function that youTube can play for all of the festivals sooner or later is, we will lengthen their attain … whether or not it’s creators who could also be individuals of their movie festivals sooner or later, or simply audiences who’re completely taking part, however I feel we will broaden their universe in any approach they need,” Kyncl stated. But he added, “We’ve given zero thought given to it to date. We’re all targeted on ensuring we will pull this off in brief period of time.”
YouTube and Tribeca announce We Are One, a 10-day on-line movie competition